Our Brand

Live Life Brand stands as a tribute to Christopher Lay's enduring legacy. The "Live Life" mentality was not just a motto but a true guiding principle that inspires everyone to be present in the moment and fearless in the face of adventure. Inspired by his unwavering spirit and deep connection with mindfulness, mobility, and Mother Earth, our clothing serves as a poignant reminder to embrace life with intention and create balance in all aspects.
Each garment symbolizes our commitment to honoring his adventurous ethos and celebrating the culture and community we've built through his philosophy. Live Life is more than just clothes; it's a community of like-minded individuals who echo Chris's message to truly live life.